15 Questions for Our Founder: the Heart Behind Sober Outdoors

At Sober Outdoors, we believe in the transformative power of nature to heal and inspire. To give you an inside look into the passion and dedication that fuels our mission, we sat down with our founder for an in-depth interview. Discover the personal journey, challenges, and visions that have shaped Sober Outdoors into the vibrant community it is today.

Nick in the Rocky Mountains

1. What inspired you to start Sober Outdoors?

Honestly, when I got sober while working in the outdoor industry, I struggled to find "my people." I've always wanted to help others but couldn't stomach the idea of being a doctor or therapist—it just wasn't me. I wanted to marry my passion for the outdoors and my professional career in the outdoor industry with sobriety. At first, I thought about starting a group for sober professionals in my field, but after talking with the folks who matter most to me, I realized that might be too limiting. Then I considered creating an LGBTQ sober group, but that still didn't feel quite right either. There just weren't many resources outside of the traditional ones for people in recovery.

I was hesitant to start the organization because I didn't believe it would resonate with people. Aren't our doubts so silly sometimes? It was now or never—I needed to do this or move on. So, what did I do? I made a website, filled out all the paperwork, and a week later, I was hosting my first event! To my surprise, we signed up close to 800 members in the first few months. Initially, I envisioned our events as 5-day long backpacking trips and other extensive adventures. However, we quickly learned the importance of starting small and growing strategically. This hands-on experience taught me how to scale our offerings effectively while maintaining the quality and personal touch that our community values.

Later on, we transitioned Sober Outdoors into a non-profit organization, allowing us to expand our reach and impact even further. From those early days of uncertainty to now leading a thriving community, founding Sober Outdoors has been the most fulfilling journey of my life. We've grown a lot since our inception, and while we'll keep evolving, we stay true to our core mission: getting sober and sober curious folks into the backcountry to heal, one outdoor adventure at a time.

2. How does nature play a role in the journey to sobriety?

Totally. I can only speak for myself, but I find nature—and everything in it—just so spectacularly beautiful. When I got sober, it was like someone lifted a veil I'd been looking through my whole life. Suddenly, everything became brighter, louder, more vivid. The colors of the sunset seemed more vibrant, the rustling of the leaves more soothing, the mountain air crisper than ever before. Especially when I was out in the backcountry.

I started spending more time outside than I ever did before. I'd hike trails I'd never explored, camp under the stars, and just sit and listen to the sounds of the wilderness. I discovered this energy in the outdoors that's like nothing else—it's calming yet invigorating, peaceful yet exhilarating. Being out there helped me heal in ways I never expected. It wasn't just about enjoying the scenery; it was about connecting with something bigger than myself.

That's when it hit me: if nature could have such a profound impact on my journey to sobriety, maybe it could help others too. And that's a big part of why I started Sober Outdoors—to share that incredible energy and beauty with other sober and sober curious folks looking for their own path to healing.

3. Can you share a memorable moment from one of your outdoor events?

My first-ever Sober Outdoors event was, honestly, a rollercoaster of emotions. I was absolutely terrified to put myself out there and meet complete strangers—all in the name of this brand-new organization I'd just started. I remember standing at the meeting spot, hands shaking a bit, wondering if anyone would actually show up or if they'd think this whole idea was just... well, weird.

But then, one by one, people started arriving. To my surprise, we had a great turnout! There were folks from all walks of life, each with their own stories and reasons for being there. Some were freshly on their sobriety journey; others were just curious about what we were doing. The nervousness started to fade as we introduced ourselves and shared why we came.

We set off on the trail, and something amazing happened. The conversation flowed naturally, laughter echoed through the trees, and there was this incredible sense of camaraderie. We weren't just a group of strangers anymore—we were a community. The beauty of the backcountry seemed to amplify everything good about that day.

By the time we wrapped up, I realized all my fears were unfounded. The event went off without a hitch—no problems at all. People thanked me for organizing it, saying how much they needed something like this. Driving home, I couldn't stop smiling. That day confirmed that starting Sober Outdoors wasn't just a good idea—it was the right one. It was the beginning of something special, and I knew I had found not just my calling but also a way to help others in a way that felt genuine to who I am.

4. What challenges did you face when launching the organization?

The biggest challenge I faced when launching Sober Outdoors was a two-parter. First, putting my name on an organization that catered to sober and sober curious folks—and their allies—was a massive step. I was really worried about tying my name to any official "sober cause" because it meant everyone and their mother would know I once had a problem with alcohol. Stigmas can be incredibly scary things. The fear of being judged or treated differently was real, and it weighed heavily on me.

Second, finding the time outside of my day job to tackle what is nothing short of a monumental task—running an organization people have come to depend on—was daunting. I didn't exactly have loads of free time to spare, but I was passionate about making this work. So, I dove in headfirst, juggling my full-time job and this budding community. There were countless late nights, early mornings, and moments where I thought, "What have I gotten myself into?"

Somehow, I made it work with a lot of sweat, blood, and—let's be honest—mostly tears! There were times I felt stretched too thin, but every time I saw the impact Sober Outdoors was having—the connections being made, the healing taking place—it reminded me why I started this journey in the first place. Those challenges didn't just test me; they shaped me. And looking back now, I wouldn't have it any other way.

5. How do you envision the future of Sober Outdoors?

Oh man, that's a big question! I imagine Sober Outdoors becoming a more robust organization, offering more resources, features, and of course, even more outdoor adventures. I'd love to see it grow and serve every major city in the U.S., and eventually, who knows, maybe even beyond. The idea of creating a nationwide—or even global—community of sober and sober curious folks connecting through nature is just incredibly exciting to me.

I have no idea where this ride is going to take us, but I can't wait to find out. We're going to keep grinding away, putting in the hard work, and watching Sober Outdoors grow and grow and grow. It's like we're on this amazing journey together, and every step forward feels like uncharted territory. The possibilities are endless, and that's what makes it so thrilling.

6. What has been the most rewarding aspect of your work so far?

The most rewarding aspect of my work so far has to be the incredible people I get to connect with. I work with individuals who are just like me in some ways but so different in others. Every day, I meet people from all walks of life, each at different stages of their sobriety journey, with diverse outdoor passions, and facing their own unique life challenges.

Seeing folks heal and grow is truly inspiring. Watching them become bright, shining lights in their communities and within our Sober Outdoors family fills me with immense pride and joy. It's amazing to witness their transformations and the positive impact they're making not just for themselves, but for everyone around them.

And on top of all that, I get to spend a lot of time outdoors, doing what I love most! Being outside, exploring nature, and sharing those adventures with such a supportive and passionate community is a dream come true. It's not just work; it's a lifestyle that brings me endless happiness and fulfillment.

7. How does Sober Outdoors differentiate itself from other sobriety support groups?

Great question. Unlike traditional 12-step groups or programs that require you to follow a specific set of rules to stay sober, Sober Outdoors takes a different approach. We lean into the healing power of nature, allowing our community members to discover what Mother Nature has to offer on their own terms. Instead of a rigid program, we encourage people to explore how they feel in the backcountry, to appreciate the simplicity and beauty of life, and to focus on what truly matters.

Nature does a lot of the heavy lifting for us—it creates the perfect environment for personal reflection and growth, making it easier for individuals to "see the light," so to speak. On our trails, we foster thought-provoking and meaningful conversations that have depth and weight, helping people connect on a profound level while surrounded by the serenity of the outdoors.

What really sets us apart from traditional support groups is our dedicated Community Outreach team. They actively help individuals find the right treatment programs, whether that’s rehabilitation, intensive outpatient programs, therapy, or other support groups. This comprehensive support ensures that our members have access to the resources they need beyond just the outdoor adventures.

By combining the therapeutic benefits of nature with a supportive community and access to essential resources, Sober Outdoors offers a unique and holistic approach to sobriety. It’s this blend of outdoor exploration, meaningful connections, and practical support that truly differentiates us from other sobriety support groups.

8. Can you describe the community you've built through Sober Outdoors?

Our community is incredibly diverse and welcoming, bringing together people from all walks of life. Whether you're sober, sober curious, or an ally, you'll find a place here. We attract adventure lovers of every skill level—from seasoned hikers and backpackers to those just dipping their toes into the outdoor world. What truly makes our community special is how open-minded and lighthearted everyone is. There's a genuine sense of camaraderie and mutual support that you won't find anywhere else.

One of the things I love most is the sense of humor that permeates our group. Even in challenging moments on the trail, there's always room for laughter and light-heartedness. This balance of support and fun creates an environment where people feel safe to be themselves, share their stories, and build meaningful connections. Whether we're tackling a tough hike, setting up camp, or just sitting around a campfire sharing laughs, the bonds formed here are strong and enduring. It's incredibly rewarding to see how our community members grow together, support one another, and become bright, shining lights in both our local communities and beyond.

9. What advice would you give to someone hesitant about joining an outdoor sober event?

Dive right in. I know it can be intimidating at first, but being brave and bold and having faith in yourself is so important. Trust the process, trust the people involved, and above all, trust Mother Nature. Honestly, what do you have to lose? I’ve been in your shoes—I used to get those pre-event jitters too. But once you’re out there, those nerves melt away, replaced by the incredible sense of community and the beauty of the outdoors.

Remember, we’re not a bunch of jerks trying to put you through the ringer with any outdoor activity. We all know what it’s like to be the newcomer because we've been newcomers many times before. Everyone here understands the challenges and the fears because they’ve faced them too. So, take a chance! You might just find the support and the connection you’ve been looking for, all while enjoying some amazing adventures in nature. Stepping out of your comfort zone can lead to some of the most rewarding experiences of your life.

10. How do you incorporate mindfulness and wellness into your programs?

At Sober Outdoors, mindfulness and wellness are at the core of everything we do. We really look up to Mindfulness in Recovery (MIR) as a guiding organization, helping us weave mindfulness practices into our events and overall mission. Whether it's starting our hikes with a moment of guided meditation or integrating mindful breathing exercises before we hit the trail, we make sure being present in nature is a key part of the experience.

We also love bringing in wellness speakers for some of our events. These folks share awesome insights and strategies on staying sober and taking care of your mental health, which really resonates with our community. Plus, we host online chats about wellness where our members can connect, share their journeys, and support each other in a virtual space.

And it doesn't stop there—we provide a bunch of wellness resources to our community members, from articles and book recommendations to connecting them with professional support services. By blending these elements together, we create a supportive and holistic environment where mindfulness and wellness go hand-in-hand with our outdoor adventures.

11. What role does adventure play in personal growth, according to you?

Adventure is absolutely central to personal growth. When you embark on an adventure, you're not just exploring the great outdoors—you’re also diving deep into your own curiosity. Every new trail we hike, every peak we aim for, and every campsite we set up ignites that sense of wonder and discovery. It’s this curiosity that drives us to learn more about ourselves and the world around us.

At Sober Outdoors, we believe that adventure sparks curiosity, and that curiosity leads to continuous learning. Whether it’s figuring out the best way to navigate a challenging path, understanding the rhythms of nature, or discovering new strengths within ourselves, every adventure teaches us something valuable. We’re always eager to learn, to push our boundaries, and to embrace new experiences, and that mindset keeps us evolving both individually and as a community.

Moreover, adventure fosters resilience and adaptability. Facing unexpected obstacles on the trail mirrors the challenges we encounter in life, teaching us to adjust and persevere. These experiences build confidence and a deeper understanding of our own capabilities. It’s this ongoing cycle of adventure, curiosity, and learning that fuels our growth and keeps us moving forward.

Ultimately, adventure creates a space where we can continuously learn and grow. It encourages us to stay curious, to seek out new knowledge, and to remain open to change. At Sober Outdoors, we’re committed to nurturing that endless desire to learn and grow, one adventure at a time. It’s through these shared experiences that we not only heal but also become stronger, more connected individuals.

12. Have there been any surprising lessons you've learned since starting the organization?

Oh man, where do I start? At first, I thought running Sober Outdoors would be a lot less expensive than it turned out to be! Haha, I KID—but kind of not! Jokes aside, one of the biggest surprises for me has been realizing that time takes time. Like many entrepreneurs, I wanted everything to happen instantly and for the organization to be perfect right out of the gate. I envisioned Sober Outdoors as this flawless entity helping tens of thousands of people, with a fully engaged community and the ability to run it full-time without a hitch.

But reality hit differently. Growth has been much slower than I anticipated, and I had to learn to be a lot more patient. It’s definitely more expensive than I initially thought, and there were countless moments when I just wanted to get everything done immediately and have this amazing organization up and running overnight.

However, looking back now, I realize that those slower growth phases were crucial. Sober Outdoors is now much larger and more impactful than I could have ever imagined. Through this journey, I’ve learned invaluable lessons about patience, perseverance, and empathy. Building something meaningful doesn’t happen overnight, and embracing the slow and steady progress has not only strengthened the organization but also me as a founder. It’s been a humbling experience, and seeing how far we’ve come makes every challenge and delay worth it.

13. How do you measure success for Sober Outdoors and its participants?

For me, success is incredibly simple yet deeply meaningful. Even if at the end of the day we only help one single individual stay sober just one more day, that's a huge win. Knowing that we've given someone the strength to face another day, to choose sobriety, and to experience the beauty of the outdoors—that's when I know we've truly done our job.

It's not always about grand milestones or massive numbers, although those are wonderful too. It's about those personal victories, the small steps forward that make a big difference in someone's life. When a participant shares that being out in nature helped them find clarity or gave them the courage to keep going, it reaffirms why we do what we do.

Additionally, seeing our community members grow and thrive, building connections with others who understand their journey, and witnessing their transformation into bright, shining lights in their own communities—all of these moments define our success. It's about creating a supportive environment where every adventure, no matter how small, contributes to someone's healing and personal growth.

Ultimately, success for Sober Outdoors is measured by the positive impact we have on each individual's life. If we can inspire just one person to embrace another day of sobriety and find solace in the great outdoors, then we’re making a meaningful difference.

14. What are some misconceptions about sobriety that you aim to challenge?

There are so many misconceptions about sobriety and addiction that we need to address. One of the biggest stigmas is the belief that addiction is a moral failing or a lack of willpower. This couldn't be further from the truth. Addiction is a globally recognized disease, acknowledged by some of the best doctors and scientists in the world who diligently study its complexities. It's a very ugly and mysterious disease that affects the brain and behavior, making it incredibly challenging to overcome without the right support and treatment.

At Sober Outdoors, we aim to dismantle these harmful stereotypes by fostering a community that understands addiction as a health issue, not a character flaw. We educate our members and the broader community about the science behind addiction, highlighting that it’s a chronic condition that requires compassion, understanding, and proper care—just like any other illness.

Another common misconception is that sobriety means giving up all forms of enjoyment and fun. Many people think that being sober is a somber, joyless existence, but our experiences at Sober Outdoors prove otherwise. We show that sobriety can open the door to new, fulfilling adventures and connections with nature that are both exhilarating and deeply healing. Being sober allows individuals to experience life more fully and authentically, without the haze of substances clouding their experiences.

Additionally, there's a misunderstanding that sobriety is a one-size-fits-all journey. Everyone’s path to sobriety is unique, and what works for one person might not work for another. We embrace this diversity by offering various outdoor activities and support systems that cater to different needs and preferences. Whether someone is just curious about sobriety or has been on their journey for years, there’s a place for them in our community.

Lastly, we challenge the notion that seeking help is a sign of weakness. Reaching out for support takes immense strength and courage. At Sober Outdoors, we celebrate vulnerability and the bravery it takes to seek assistance. Our community is built on mutual support, understanding, and the shared goal of healing and personal growth.

By addressing these misconceptions, we hope to create a more inclusive and supportive environment where everyone feels empowered to pursue sobriety and embrace the transformative power of nature. It’s about changing the narrative around addiction and sobriety, making it clear that recovery is possible and that every individual deserves compassion and the opportunity to thrive.

15. What's next on the horizon for you and Sober Outdoors?

I’d love to share all the exciting plans, but you’ll have to join us in the backcountry to hear the full scoop! What I can say is that 2025 is going to be a fantastic year for Sober Outdoors and our incredible community. We’re gearing up to expand our reach, bringing more outdoor adventures and resources to even more sober and sober curious individuals across the country.

We’re planning to introduce new programs and features that will enhance our members' experiences, making it easier than ever to connect, heal, and grow through nature. From partnering with additional wellness organizations to hosting more diverse events that cater to different interests and skill levels, the future is bright and full of possibilities.

Our community has grown so much, and with that growth comes the opportunity to make an even bigger impact. We’re committed to continuing our mission of guiding people into the backcountry to heal, one outdoor adventure at a time. Whether it’s through new trails, enhanced support systems, or innovative wellness initiatives, we’re excited to keep pushing boundaries and exploring what’s possible.

I can’t wait to see what 2025 holds for us and to share all the adventures and milestones along the way. Stay tuned, stay adventurous, and let’s continue this amazing journey together!

Thank you for taking the time to learn more about the vision and passion behind Sober Outdoors. We’re excited to continue growing our community and supporting each other on this incredible journey to sobriety and beyond.